📜Understanding Trademarks — Beyond the Logo
Category: Intellectual Property Law
Date: June 11, 2025
Intro:
Trademarks aren’t just about logos — they are about protecting identity, reputation, and consumer trust.
Content:
A trademark legally protects a brand’s name, symbol, or slogan from being used by others in a confusing or misleading way. In India, under the Trade Marks Act, 1999, any distinctive mark used in commerce can be registered.
We explore the difference between ™ and ®, what constitutes infringement, and how global treaties like the Madrid Protocol help businesses protect their marks internationally.
“Your brand is your promise — a trademark protects that promise.”
